NEW BRAND – NEW VISUAL CONNECTION

Published : 10/02/2010

But no change to superior products and services

February 2010 – Hightide Print are proud to unveil their new brand identity in line with their position as the premier provider in the field of t-shirt supply and printing.   The new brand logo of coloured t-shirts ties in with the newest addition of 12-colour printer technology recently acquired by Hightide Print.

“We are extremely excited about our new brand identity and how it promotes the true nature of our business as t-shirt suppliers and printers.  It is clear when you see this logo that you understand who and what we are about,” said Chris Gerber, CEO of Hightide Print.

The development of the new brand identity is part of the company’s business progression to better serve its customers and the needs of the bulk t-shirt branding industry, but Gerber was quick to point out that they would never change the excellent customer service they are well known for, and the continued investment into the technology of its printing machinery.

The new logo is composed of simple t-shirts in a variety of colours.  There is no denying the fundamental service provided by Hightide Print.  

“The new logo creates a direct visual and graphic connection between the brand and the nature of the service it provides to the market.   The evolving of the coloured blocks into coloured t-shirts above the company name is a powerful way of communicating to customers exactly what Hightide Print is all about,”  added Gerber.

The new brand identity has also been extended to all marketing and corporate items including the website, printed materials and all ongoing marketing material.

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